Abstract

This study focused on the impact of strategic planning on organizational growth of MTN Nigeria. The purpose of the study was to examine the impact of strategic planning on organizational growth of MTN Nigeria using Asaba and Warri branch in Delta State, as a focal point. Some organizations do not attach any importance to strategic planning and do not have strategic plan. This could be borne out of lack of appreciation and knowledge of the relevance of strategic planning on organizational growth.The population considered for the study consist of one hundred and fifty (150) personnel from the selected telecommunication firm, while a sample size of one hundred and nine (109) respondents was determined with the use of Taro Yemani formula. The researchers used survey design for the study and spearman rho order correlation coefficient with the aid of statistical package for social sciences ('SPSS) was used to test the hypotheses. The study revealed that, there is significant relationship between situation analysis and increased profit as well as increased market share. The study concluded that strategic planning with the dimension of situation analysis increases profit and market share. Hence, it was recommended that telecommunication firms should conduct situation analysis on regular basis in order to achieve increased profit and market share.