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Nigeria Journal of Management Sciences (NJMS), Benue State University

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Public Relations And Management Of Community Conflicts In The Niger-delta: Towards Theorising Sustainable Model For The Gbaramatu Conflicts

Joyce Ogho OGWEZI, Ph.D
Department of Mass Communication, Faculty of Social Science, Detla State University, Abraka; Email: joyceogwezi@gmail.com; Phone: +234808595 9887

Ese Steve UMUKORO
Department of Mass Communication, Faculty of Social Science, Detla State University, Abraka; Email: umukese102014@gmail.com; Phone: +2348062384886;

Abstract

It is no news that the conflicts between oil companies and their host communities in the Niger-Delta are unending. Despite several efforts by the multinational oil companies to resolve and manage their conflicts with their host communities, there seems to be no hope in sight. The need to find lasting solution to the crises necessitated this study which is on Public Relations and Management of Community Conflicts in the Niger-Delta: Towards Theorizing Sustainable Model for the Gbaramatu Conflicts. The study anchored on the theory of issues management and adopted secondary sources for collecting data which were critically analysed. Findings show that a hybrid public relations model called 'asymmetrical-symmetrical' model is capable of achieving sustainable resolution of the conflicts between Chevron Nigeria Limited and Gbaramatu kingdom. The paper therefore recommended thatChevron Nigeria Limited should adopt the asymmetrical-symmetrical public relations model that is dyadic and will lead to effective management of the conflicts between CNL and Gbaramatu kingdom. Also, the paper recommended that people of Gbaramatu kingdom should adopt peaceful means of resolving their conflicts with Chevron Nigeria Limited.

Keywords: Conflict; Niger-Delta;Public Relations; Public Relations Models; Sustainable Public Relations Models

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