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Faculty of Management Sciences,
Benue State University, Makurdi, Nigeria.
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Nigeria Journal of Management Sciences (NJMS), Benue State University
The Impact of Entrepreneurial Orientation on Small Business Performance in Makurdi, Benue State – Nigeria
Ochanya Blessing Adegbe: Department of Business Management, Benue State University, Makurdi Owoichi@gmail.com; Tel: +234 7089060687
Abstract
This study investigated the individual impact of Entrepreneurial Orientation (EO) dimensions; Autonomy, Innovativeness, Risk-taking, Competitive aggressiveness and Pro-activeness on Small Business Performance. The study employed a quantitative approach using questionnaire as a tool for data collection. A convenience sample of 185 small business consist the respondents. The data collected was analysed using Correlation and Multiple Regression analysis. The study revealed that EO dimensions; Risktaking, Competitive aggressiveness and Pro-activeness have significant impact on Small business performance while Autonomy and Innovativeness does not have significant impact on Small business performance. The study therefore, recommends; extending the tentacles of risk-taking activities through diversification, extensive use of social media to win customers and continuous updating of strategies to react promptly to competitors.Key words: Entrepreneurial performance.
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