Political branding has increasingly adopted commercial marketing techniques, frequently transitioning from a tool for information dissemination to one of persuasion and propaganda. This study addresses how traditional out of home (OOH)

communication intersects with digital media discourse to influence perceived credibility in Nigeria's complex, hybrid media environment. Specifically, the study investigates the Oyo State's "10/10" gubernatorial scorecard billboard in Ibadan, employing a qualitative deskbased analytical design through multimodal discourse analysis, anchored on Expectancy Disconfirmation Theory (EDT) and the Rhetorical Theory of Advertising. The research assesses the billboard's semiotic composition, while combining the billboard's visual and textual content with digital traces of audience engagement from social media, official government performance records, and independent journalistic sources. The findings identify a perfectionism paradox, defined as a strategic communication design flaw where the pursuit of maximal visibility and heightened attention via absolute performance claims such as a perfect "10/10" score invariably occurs at the expense of institutional trust. While there are areas of good performance, the study identified critical performance gaps debunking the perfectionist performance claim in the billboard under study. Overall, the study concludes that in an era of participatory digital media, the effectiveness of governance communication is contingent upon the alignment between communicated narratives and verifiable performance, rather than symbolic hyperbole. This study advocates for a transition toward evidence based, flexible communication strategies that acknowledge ongoing governance challenges to preserve institutional credibility.