Benue State University, Makurdi

EFFECT OF ENTREPRENEURIAL PERSONALITY TRAITS ON BUSINESS PERFORMANCE OF SELECTED SMALL ENTERPRISES IN MAKURDI- BENUE STATE

SEV Joseph Teryima Ph.D
Department of Business Management, Benue State University, Makurdi.

Tyokosu Aondohemba Moses
Department of Business Management, Benue State University, Makurdi.

Avanenge Faajir PhD
Department of Business Management, Benue State University, Makurdi.

Fiase Mercy PhD
Department of Business Management, Benue State University, Makurdi.

Abstract

The main objective of this study was to investigate the effect of entrepreneurial personality traits on business performance of selected small enterprises in Makurdi, Benue State. The study was conducted using cross-sectional research design where data were collected from the same subject at a specific time in 2019. Primary data about personality trait and business performance factors were collected using close ended questionnaire. A total sample size of 98 respondents was selected from 178 employees of Miva Rice Nig, Seraph oil and Tito Yogurt through convenience sampling technique. The hypotheses were tested through Partial Least Square and Structural Equation Modeling (PLS-SEM). The findings revealed a high effect between entrepreneurial personality traits and business performance among the surveyed organizations in Makurdi. The study recommended that, the executive management should strive to develop entrepreneurial personality traits that would yield positive and significant effect on business growth and survival.

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