Benue State University, Makurdi

THE THEATRE MANAGER’S CHALENGES AND APPROACHES TOWARDS SALVAGING THE THREATH OF LIVE THEATRE UNDER THE MOVIE INDUSTRY IN NIGERIA

Aii Mimi
Department of Theatre Arts, College of Education Katsina-Ala, Benue State

Avaan Terver
Department of Theatre Arts, College of Education Katsina-Ala, Benue State<

Abstract

Apparently, in our contemporary society, entertainment is predicated on accessibility of the medium and the channels with which its identity is commonly distributed and received by people in the society. In Nigeria, the film cinema and most importantly the movie industry has taken over the field of entertainment so much that, the earliest medium of the theatre known for live performances over the years has fast declined. People no longer patronize the live theatre complex performances at the times of performance. However, while they are there, they glue to their phones onto the social media platforms. Others discharge the need of going there at all. Hence, so many of these social media platforms are readily available with information of entertainment. This paper explored the difficulties faced by live theatre industry and the managers’ approaches towards salvaging its threat to the movie industry. The origins are also discoursed and conclusions drawn to foster the link of development salvaging the problem in the country.

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