Benue State University, Makurdi

Profitability Analysis of Yam Marketers in Benue State, Nigeria

Dennis Akura and Philip Onov

Abstract

The study assessed the profitability analysis of yam marketers in Benue State, Nigeria using cross-sectional research design. Data were collected through the administration of structured questionnaire on a sample of 389 respondents drawn from the study population of 14,760 yam marketers in Benue state. Profitability ndices such as Gross Profit Margin (GPM), Net Profit Margin (NPM) and Rate of Return (RR) were used for data analysis. Study findings revealed that there is significant difference between the market margins of wholesalers and retailers in yam marketing in Benue State. The study therefore recommended that Benue State Internal Revenue Service should grant tax relies to yam marketers in Benue State to enable them derive positive returns from their businesses. Also, yam marketers’ association in Benue Sate should monitor the activities of commissioned agents who contribute to price hike in the marketing chain, by spelling out punitive measures for defaulters, including blacklisting defaulting agents to allow the market forces of demand and supply to operate.

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