Malaria is a killer disease and one of the recurring and pressing global public health of our time in local and international discourses. This study thus seeks to examine the public perception of the factors influencing the choice of treatment options for malaria disease in Kano Municipal Local Government Area of Kano State, Nigeria. The Three Delay Model served as the theoretical framework guiding this research. The study employed a descriptive survey design with methodological triangulation. A multistage sampling technique was used to select respondents, and both qualitative and quantitative data collection methods were used. A structured questionnaire was administered to 400 respondents, both male and female adults, including leaders, health workers, and patent medicine sellers across four political wards. Additionally, 12 key informant interviews (KII) were conducted to supplement the quantitative data. Descriptive statistics were used to analyse the result.

Findings from the study shows that socioeconomic factors such as income level, level of education, and place of residence affect choice of treatment options for malaria disease in the study area. Therefore, the study concludes that to address these effectively, policy intervention must be multifaceted, focusing on improving health literacy, ensuring equitable healthcare access across all socioeconomic statuses as well as proper implementation of targeted income-based subsidies.