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 Rev. Fr. Moses Orshio Adasu University, Makurdi

, Vol , No ,



EVALUATION OF SOCIAL MEDIA UTILIZATION TRENDS AMONG YOUTHS IN MAKURDI METROPOLIS, BENUE STATE



Abstract

This study evaluated social media utilization trends among youths in Makurdi Metropolis. The study sought to investigate the trends of social media usage among youth in Makurdi Metropolis, Benue State. The Uses and Gratification Theory was harnessed to support the study. The work adopted the survey research method using questionnaire as instrument of data collection. The study found that Facebook is the most used social media platform by Makurdi youth and their favourite features are messaging and user interaction. It was also found that Makurdi youth are regular and frequent users of social media. Makurdi youths use social media basically for sports, entertainment and to communicate with others. Lastly, findings further revealed that the positive impact of social media on Makurdi youth is interactivity and entertainment, while the negative impact is addiction and time wastage. The study concludes that Makurdi youth heavily use social media, especially Facebook for communication, entertainment, and sports, offering benefits like interactivity but also challenges such as addiction, highlighting the need for digital literacy to maximize positive outcomes. The study amongst others recommended that Government and institutions of learning should implement comprehensive educational programs aimed at enhancing digital literacy among youth.


Key words: Social media, Trends, Youths

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