Niger State situated in the North Central region of Nigeriafaces so many natural and artificial environmental challenges which have resulted into flooding, soil erosion, improper waste management, desert encroachment, and so on. Against this background, this study examines the influence of green advertising on responsible environmental behaviour among residents of Minna, Niger state. The study is anchored on behaviour al change and social learning theories. It adopts s survey method to gather necessary data for the three research questions raised. The findings revealed thatMinna residents are adequately aware of green advertising and have helped create environmental awareness and adoption of responsible environmental behaviours, influencing behaviour al changes towards a clean environment. It recommends the sustenance of the green messages and more effective environmental awareness on green advertising through multiple channels that will engender adoption of positive environmental behaviour among the residents of Niger state, as well as bring about the desired clean and green environment in the state.