Benue State University, Makurdi

Assessing the Influence of Plateau Peacebuilding Agency Communication Strategies on the Search for Peace among Selected Communities in Bassa Local Government Area

Bernard Diesuk LUCAS and Michael Nuhai DEM

Abstract

The focus of the study is on the influence of Plateau Peacebuilding Agency’s (PPBA), communication strategies and the continued search for peace in Plateau State. The specific interest of the study is Bassa Local Government Area, where there have been increased conflicts between farmers and herders. The theoretical perspective that guides that study is congruity theory. The qualitative research method, with in-depth interview data collection instrument was used to get responses from 15 participants in four communities (Miango, Tahu, Rikwechongu and Zirshe), through purposive sampling technique. Findings reveal that PPBA strategies were effective in mending crisis in the affected communities. The study, therefore, recommends that there is need for more radio stations, particularly community radio to help deepen PPBA’s campaigns in local languages of the people as it will bring about desired behavioural changes.

DOWNLOAD COMPLETE ARTICLE HERE (CLICK)